Midlands Air Ambulance
Midlands Air Ambulance Charity is responsible for funding and operating three air ambulances serving the communities of Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire and the West Midlands. This constitutes the largest air ambulance operating region in the UK.
Since 1991, the charity has completed over 49,000 air ambulance missions averaging 2,000 per year, making it one of the longest established and busiest air ambulance organisations in the UK. On average, 20 per cent of the incidents Midlands Air Ambulance Charity attends are in Shropshire.
The charity’s three aircraft each carries a crew comprising a pilot, two paramedics or flight doctors plus full life-support medical equipment. Operating from strategically located regional air bases, the maximum flying time to hospital from anywhere in the region is less than 15 minutes.
What is not widely known is that Midlands Air Ambulance Charity receives no Government or National Lottery funding. In excess of £9 million is needed each year to keep its three air ambulances operational, funding which is donated entirely by the public and local businesses, with four in ten missions funded by gifts in wills.
If a patient reaches hospital within 60 minutes of injury, (referred to as the Golden Hour), their chances of survival are dramatically increased. That is why the rapid response of Midlands Air Ambulance is so vital in an emergency.
The charity is fortunate to count on tremendous public support and good will, but never takes this for granted. Winning and keeping hearts and minds is an essential and constant challenge. That is why it regards the real ‘helicopter heroes’ as not only the medical crews, but also those often unsung, ground heroes, its fundraisers and volunteers.
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